Brand Engagement

Connection Planning
Far beyond traditional media planning, there is connection planning—recommending and developing relevant channels by which to reach your target with a mix of integrated media strategy, architecture and planning. Depending on your audiences, we’ll identify the right use or combination of mass media, interactive, outdoor, broadcast, and new media. We also employ social network strategies and planning, media buying and stewardship, and tracking, reporting and analysis.

Digital Marketing
As the importance of the web as a branding and marketing medium increases, RiechesBaird is committed to offering best-in-class services across the digital landscape. This includes expertise in research, web design, and online media. Whether you need a dynamic website that generates leads and drives sales, or an innovative online campaign to increase brand awareness, we go far beyond web marketing to create a robust and effective business tool for your company. Our digital services include:

Strategy, Planning & Analytics

• Customer, Channel & Consumer Research
• Web, Marketing & Blog Analytics
• Audience Segmentation & Profiling
• Web 2.0 & Enterprise 2.0 Strategies

Interactive Marketing

• Creative Services
• Brand Building & Direct Response
• Integrated Campaigns
• Social Networking, Community Building & Blogging
• Emerging Platforms
• Mobile Marketing

Web & Interactive Development

• Web Design & Development
• Information Architecture
• User Experience & Interface Design
• Content Creation
• Content Management & Technology Solutions
  

Media Planning & Buying

• Media Strategy Development
• Search Marketing (SEO, SEM/PPC)
• Email & eCommunication Marketing
• Online Advertising & Ad Serving
• Viral & Social Media
• Media Mix Planning & Management

Reputation Management
Through the lens of brand development, we view reputation management as a broader category of public relations—whereby we build and monitor the offline and online reputation of the brand with the following services:

• Business-to-business communications
• Change and internal communications
• Corporate communications
• Consumer marketing
• Event planning and management
• Media relations
• Issue and crisis management
• Public affairs

Success Tracking
We build your B2B brand for results—greater value, business growth, and other tangible definitions of success. So we perform benchmarking and evaluations with concrete metrics to measure the results of our initiatives.