Waveland Capital Partners Selects RiechesBaird to Develop Branding Platform
RiechesBaird / Beth P. Quezada / 07/13/2009
IRVINE, Calif. (July 13, 2009) – RiechesBaird, a brand creation and development firm that specializes in building the value of B2B companies, has been selected by Irvine-based Waveland Capital Partners to provide brand strategy and positioning, with plans for a later transition into an integrated marketing campaign.
“We are excited about working with a company that brings innovative alternative investments to brokers and investors that are truly exclusive,” explained Ryan Rieches, CEO and co-founder of RiechesBaird. “These investments are primarily in the oil and gas space, as well as the medical technology space. We look forward to helping the company clarify its brand architecture and evolve its positioning to enable future growth.”
In addition to developing Waveland’s brand initiatives, RiechesBaird will implement an integrated marketing campaign aimed at creating brand awareness and clarity for the company. Throughout the comprehensive campaign, RiechesBaird will work to clarify Waveland’s distinctive brand position in the marketplace and raise awareness among brokers, corporate executives and prospective investors in the oil & gas, medical and information technology, and real estate markets.
Founded in 2000, Waveland Capital Partners invests in companies, people and ideas that have the potential to make a positive impact on society, while continuing to add value, innovation and insight in helping clients achieve their goals. From investment and merchant banking services to securities and wealth management to proprietary investment opportunities, the firm operates with clients’ best interests in mind. Its team works meticulously in order to locate investment opportunities, specifically in the energy and private equity sectors that are exclusive to Waveland. For more information, visit www.wavelandgroup.com.
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Email contact: info@riechesbaird.com
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