Vice President of RiechesBaird Addresses Association for Corporate Growth
RiechesBaird / Beth J. Passarella / 04/25/2008
VICE PRESIDENT OF RIECHESBAIRD ADDRESSES ASSOCIATION FOR CORPORATE GROWTH
IRVINE, California - April 25, 2008 - John Capano, vice president of Strategy & Planning for RiechesBaird, a business/brand consulting firm that builds the market value of B2B brands, recently presented his expertise on “Brand Driven Business Performance” at the April Academy meeting for the Association for Corporate Growth (ACG). The presentation, which took place April 24 at UC Irvine, attracted business and professional leaders from throughout Orange County.
Capano spoke to an audience that included C-level executives from a wide range of small and middle-market companies, outlining how to leverage intangible assets to drive tangible growth during uncertain economic times. He also discussed key topics, including: business strategy, brand development, integrated marketing and “big-picture” strategies for running a better business.
“With ACG being the leading authority on corporate growth and RiechesBaird focused on helping our clients grow their businesses, this was the ideal setting for this discussion,” said Capano, who also serves on the ACG Orange County Chapter’s Board of Directors. “In today’s shifting business environment, it’s vital for business leaders to focus on strengthening their brands and building market value. ACG Academy is the perfect forum for sharing our expertise, as the Academy is focused on helping corporate executives learn effective ways to grow their businesses in good times or bad.”
Capano has more than 15 years experience in marketing and business strategy, bringing a 360-degree approach to brand strategy. With deep experience on both the client and client services side of the marketing equation, he has gained an astute view of the business landscape. Having worked with high profile global clients such as Intel, Samsung, Coty, General Motors and Volvo, Capano provides a thorough understanding of integrated marketing and its impact on brand perception and strategy.
About ACG
Founded in 1954, the Association for Corporate Growth (ACG) is a global association for professionals involved in corporate growth, corporate development, and mergers and acquisitions. Today ACG stands at more than 11,000 members from corporations, private equity, finance, and professional service firms representing Fortune 1000, FTSE 100, and mid-market companies in 53 chapters in North America and Europe. ACG Academy is the professional development group within the Orange County chapter of ACG. For more information about ACG OC, visit the website at www.ACGOC.org.
About RiechesBaird
RiechesBaird builds the market value of B2B brands through business strategy, brand development and integrated marketing. In addition to being ranked among “The Top 25 B2B Agencies in the U.S.” for six years running by BtoB Magazine, it has been named “Business of the Year” by the Irvine Chamber of Commerce and the city of Irvine. For more information about RiechesBaird, please call (949) 586-1200 or visit the Web site at www.riechesbaird.com.
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