RiechesBaird to create new identity for Soliant Energy
RiechesBaird / Beth P. Quezada / 10/28/2008
IRVINE, California - October 28, 2008 - RiechesBaird, a brand creation and development firm that specializes in building the value of B2B companies has been selected to provide brand strategy and identity design services by Monrovia, Calif.-based Soliant Energy, Inc., a pioneer in the commercial rooftop solar industry. The work will include logo and tagline development, and may lead to ongoing integrated marketing efforts such as Web site and tradeshow creative work. RiechesBaird’s program will position Soliant Energy’s brand and business to gain preference among both solar installers and end users in a significant step toward achieving category leadership.
Soliant Energy is an award-winning manufacturer of innovative concentrating solar modules for commercial rooftops. Its goal is to dramatically reduce the price of solar electricity for commercial customers by using concentrator technology to substantially increase a solar system’s energy yield. Rather than bringing high-risk technologies to market, Soliant Energy integrates solar technologies that are available today into a practical solution that allows customers to maximize their return on investment. Its talented group of executives and engineers are dedicated to delivering the full promise of solar energy to commercial buildings.
About RiechesBaird
RiechesBaird is a brand creation and development firm that specializes in building the value of B2B companies. Unlike consulting firms that focus on business strategy and advertising agencies that focus on execution, RiechesBaird performs both to create strong, enduring brands, and integrates them seamlessly to drive growth. RiechesBaird has been ranked among “The Top 25 B2B Agencies in the U.S.” for seven years running by B-to-B Magazine. The firm offers deep domain expertise by focusing on five major practice areas: energy, building products, manufacturing, life sciences, and technology. Clients include Toyota Material Handling, U.S.A., Entergy Corporation, American Airlines Cargo, Rohl, Edwards Lifesciences and Linksys, a division of Cisco. For more information about RiechesBaird, visit www.riechesbaird.com or call 949-586-1200.
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