RiechesBaird Goes Global Discussing Brand Strategies For International Companies On "Branding Business" Radio Show
RiechesBaird / RiechesBaird / 08/08/2011
IRVINE, Calif. (August 8, 2011) – RiechesBaird, named one of the nation’s top b-to-b corporate branding agencies in the United States by BtoB Magazine earlier this year for the 10th consecutive year, is set to premier the next installment of the bi-weekly “Branding Business” radio show. The new show, found at www.brandingbusiness.com, analyzes brand strategies for internationally-know companies and features Steve Holley, Director of Global Development at Oakley and Constantin von Boch, Director of Marketing and Sales in the US and Canada for Villeroy & Boch.
"Managing a brand internationally is a challenging task and one that requires special considerations and tactical expertise," said show host Ryan Rieches, co-founder and CEO of RiechesBaird. "Both of these gentlemen are deeply rooted in the global representation of their B2B international brands. Steve is well versed in creating partnerships with retailers around the globe, and Constantin has successfully integrated a 260+ year old European business into the United States, and both execute strategies that help ensure the success of their brand in international markets."
Holley is Global Director of Sales Development at Oakley, leading the company’s sales development in both international and domestic markets. He joined Oakley in 2006, and his key areas of responsibility include business development, consumer experience programs, online brand loyalty/training, brand ambassador programs and customer relationship management.
Von Boch serves as Director of Marketing and Sales in the United States for Villeroy & Boch, and represents the ninth generation of von Boch leadership within the company. He was promoted to this role in 2009, and is responsible for expanding the Villeroy & Boch brand experience within their distribution network, as well as implementing new communications tools for both internal and external audiences.
The ‘Branding Business’ radio show is part of a new online community, www.brandingbusiness.com, dedicated to brand strategy, brand development and brand engagement. It is an open online forum, for branding professionals, their clients and interested prospects. Along with sharing RiechesBaird’s experience-driven expertise with an unmatched portfolio in the B2B world and thought leadership through a variety of interactive opportunities, it is designed to bring together the best minds in branding and provide an engaging conversation about branding as a business tool. Branding Business includes the latest blog articles, lively debates, topical discussions, critical inquiries, answer to questions and questions to answer.
"’Branding Business’ is not merely a tag line or ‘shorthand’ for our B2B expertise,” said Ray Baird, co-founder and president of RiechesBaird. “It’s a corporate branding methodology that embraces business strategy to enhance business performance. Our vision is to create the world’s most successful brands, and our mission is to find greatness and promote it fearlessly. BrandingBusiness.com is a natural extension of our work, and a valuable place for businesses to discover real-world insights that help drive business forward and improve market share.”
The ‘Branding Business’ radio show features Alan Brew and the firm’s co-founders, Ryan Rieches and Ray Baird, as they interview influential CEOs and discuss and analyze the latest news and trends in the world of branding and branding strategies. From BP’s five minutes of shame to healthcare business branding strategies to analyzing the outlook for 2011, these gentlemen share their insights and knowledge of branding in today’s ever-changing business environment.
RiechesBaird, a leader in corporate branding, specializes in building the value of B2B companies like American Airlines Cargo, Toyota, Sharp and Linksys, a division of Cisco. With offices in California and New York, RiechesBaird provides local service to their ever-growing group of marquee clients on both coasts.
These success stories helped secure RiechesBaird’s inclusion in the “Top Small Agency” rankings by B2B Magazine. Their prestigious “B2B Top Agencies Special Report” includes agencies that have a significant amount of B2B business, key clients and range of services. The magazine noted that over the last year RiechesBaird increased revenue by 25%, opened a New York office, added new clients including Constellation Energy and ICU Medical, and launched major campaigns for American Airlines Cargo and Hoag Hospital.
About RiechesBaird
RiechesBaird is internationally recognized as one of the premier brand development firms specializing in business-to-business branding. Our proprietary term, ‘Branding Business’ represents both the guiding philosophical essence and our practical approach to branding as it relates to business strategy and growth. Ranked by B2B Magazine as one of the Top 10 Firms for the last decade, RiechesBaird has helped organizations such as American Airlines, Constellation Energy, Sharp, Sage Software and Toyota build leading international brands. Privately held, RiechesBaird has offices in New York and California. For more information, please visit us at www.riechesbaird.com or check out our thought leadership at www.brandingbusiness.com, to learn more about branding your business. RiechesBaird can be reached directly at 949-586-1200 in California and 917-661-4842 in New York.
Click here to send this article to a friend.
For more information:
Email contact: info@riechesbaird.com
> back to News