RiechesBaird and Fisher & Phillips LLP win first place at 2007 Legal Marketing Association's "Your Honor Awards"
RiechesBaird / Beth J. Passarella / Kevin Sullivan / 04/12/2007
IRVINE, California - April 12, 2007 - The Legal Marketing Association® announced Fisher & Phillips LLP as the first place winner of its 2007 “Your Honor Awards.” The entry was singled out in the “Best Single Advertisement” category at the association’s national conference in Atlanta.
The ad was developed by Irvine business brand consulting firm RiechesBaird as part of the branding project and national advertising campaign recently conducted by that firm for Fisher & Phillips. The ad features the ghostly image of a former employee coming back to “haunt” a company with a termination lawsuit. “You fired her a year ago. Now she’s come back to haunt you,” reads the headline. The ad highlights Fisher & Phillips’ experience in defending wrongful termination cases. The firm is one of the oldest and largest law firms in the U.S. exclusively representing employers in labor and employment law matters.
“We’re pleased to work with Fisher & Phillips, a client that is not only recognized as a leader within the legal industry, but whose vision is decidedly innovative – a strong departure from the often staid, traditional approach of legal industry advertising,” said Ryan Rieches, co-founder and CEO at RiechesBaird.
“The creative team at RiechesBaird worked collaboratively with us to develop a message that communicates our firm’s expertise in defending the rights of employers. The ad reminds employers that they should not fear making the tough, right decisions. If someone decides to sue, our attorneys will aggressively represent the employer’s best interests,” said James J. McDonald, Jr., managing partner of Fisher & Phillips’ Irvine office and chair of the firm’s development committee.
The Legal Marketing Association established the “Your Honor Awards” as a vehicle for recognizing creative achievement in all aspects of legal marketing. The association is dedicated to serving the needs and maintaining the professional standards of the people involved in marketing within the legal profession. The competition’s most successful nominations garner reputations as the “best-of-the-best” in industry-produced marketing products and services.
About Fisher & Phillips LLP
Fisher & Phillips LLP (www.laborlawyers.com) is one of the largest national law firms in the field of labor and employment law, with 190 attorneys in 18 offices. Founded in 1943, it was one of the first U.S. law firms to concentrate its practice exclusively upon representation of employers in labor and employment matters. In addition to its Atlanta headquarters, the firm also has offices in Irvine, Charlotte, Chicago, Columbia, Dallas, Fort Lauderdale, Houston, Kansas City, Las Vegas, New Jersey, New Orleans, Orlando, Philadelphia, Portland, San Diego, San Francisco, and Tampa.
About RiechesBaird
RiechesBaird builds market value for B2B brands through business strategy, brand development and integrated marketing. In addition to being ranked among “The Top 25 B2B Agencies in the U.S.” for six years running by BtoB Magazine, it has been named “Business of the Year” by the Irvine Chamber of Commerce and the city of Irvine. For more information about RiechesBaird, please call (949) 586-1200 or visit the Web site at www.RiechesBaird.com.
Editor’s Note: Fisher & Phillips’ award-winning creation can be viewed at the following links. A high-resolution image is available upon request, as well.
http://www.laborlawyers.com/shownews.aspx?Ref=list&Type=1124&Show=9438 http://www.laborlawyers.com/files/13146_Ghost%20Ad.pdf
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Email contact: info@riechesbaird.com
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