RiechesBaird Analyzes Healthcare Branding Strategies On "Branding Business" Radio Show
RiechesBaird / RiechesBaird / 05/31/2011
June 1 Show Features Insights from Dr. Richard Afable, President and CEO of Hoag Memorial Hospital
IRVINE, Calif. (May 31, 2011) – RiechesBaird, named one of the nation’s top b-to-b corporate branding agencies in the United States by BtoB Magazine earlier this year for the 10th consecutive year, is set to premier the second installment of the bi-weekly “Branding Business” radio show. The June 1 show, found at http://www.brandingbusiness.com, will focus on healthcare branding strategies and feature Dr. Richard Afable, President and CEO of Hoag Memorial Hospital.
“The ‘Branding Business’ radio show brings together branding experts and company executives to discuss how branding can help drive business growth and performance,” said Ryan Rieches, co-founder and CEO of RiechesBaird. “Listeners who tune in to each show will hear real-world examples and success stories from our clients, and learn insights and techniques that they can use.”
“Hoag Memorial Hospital has been a prominent healthcare provider to the Orange County area for more than 50 years,” said Rieches. “Although the organization has significantly expanded its operations, it was still primarily known as a hospital in Newport Beach. With their desire to evolve perceptions and be known as a superior regional healthcare organization, they realized the new brand needed to be unveiled in a strategic and precise manner. Dr. Afable and I will discuss how he views the Hoag brand, the future of the organization, and the future of healthcare overall.”
When Hoag decided last year to expand and open a new hospital in Irvine, CA to complement a network of seven health centers, more than 1,300 physicians, 5,000 employees and 2,000 volunteers, they hired RiechesBaird to conduct research and create new branding strategies that build on the reputation of the Hoag name. RiechesBaird helped launch the evolved brand both internally and externally, introduced the community to the new hospital and initiated a comprehensive marketing campaign introducing the new brand’s promise of distinction.
The ‘Branding Business’ radio show is part of a new online community, http://www.brandingbusiness.com, dedicated to brand strategy, brand development and brand engagement. It is an open online forum, for branding professionals, their clients and interested prospects. Along with sharing RiechesBaird’s experience-driven expertise with an unmatched portfolio in the B2B world and thought leadership through a variety of interactive opportunities, it is designed to bring together the best minds in branding and provide an engaging conversation about branding as a business tool. Branding Business includes the latest blog articles, lively debates, topical discussions, critical inquiries, answer to questions and questions to answer.
“’Branding Business’ is not merely a tag line or ‘shorthand’ for our B2B expertise,” said Ray Baird, co-founder and president of RiechesBaird. “It’s a corporate branding methodology that embraces business strategy to enhance business performance. Our vision is to create the world’s most successful brands, and our mission is to find greatness and promote it fearlessly. BrandingBusiness.com is a natural extension of our work, and a valuable place for businesses to discover real-world insights that help drive business forward and improve market share.”
The inaugural ‘Branding Business’ radio show featured the firm’s co-founders, Rieches and Baird, and principal Alan Brew, as they discussed the show’s launch and analyzed some of the latest news and trends in the world of branding and branding strategies. From BP’s five minutes of shame to the outlook for 2011, these gentlemen share their insight and knowledge of branding in today’s ever-changing business environment. Future radio shows will focus on how to successfully launch early start-ups like Ivoke and Asterix and successful branding strategies created for non-profits like OneOC and The Joyful Child Foundation.
RiechesBaird, a leader in corporate branding, specializes in building the value of B2B companies like American Airlines Cargo, Toyota, Sharp, Constellation Energy and Linksys, a division of Cisco. With offices in California and New York, RiechesBaird provides local service to their ever-growing group of marquee clients on both coasts.
These success stories helped secure RiechesBaird’s inclusion in the “Top Small Agency” rankings by B2B Magazine. Their prestigious “B2B Top Agencies Special Report” includes agencies that have a significant amount of B2B business, key clients and range of services. The magazine noted that over the last year RiechesBaird increased revenue by 25%, opened a New York office, added new clients including Constellation Energy and ICU Medical, and launched major campaigns for American Airlines Cargo and Hoag Hospital.
About RiechesBaird
RiechesBaird is an independently owned branding agency with offices located in Southern California and New York City. At RiechesBaird, ‘Branding Business’ is not merely a tag line; rather it is a corporate branding methodology that embraces business strategy with the ultimate goal of enhancing business performance. RiechesBaird has been ranked among “The Top 25 B2B Agencies in the U.S.” for 10 consecutive years running by BtoB Magazine. Our brand strategy firm is part of a network of independent but highly collaborative agencies called “MAGNET”, which gives us the global capabilities to conduct branding strategies and brand communications initiatives all over the world. Clients include: Toyota, American Airlines, Entergy, Constellation Energy, Toshiba, AMN Healthcare, Villeroy & Boch, Hoag Memorial Hospital Presbyterian, SingerLewak, Pacific Life, Edwards Lifesciences and Linksys, a division of Cisco. For more information about RiechesBaird and corporate branding, visit http://www.brandingbusiness.com, or call 949-586-1200.
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