Mike Ritchey appointed national practice leader of RiechesBaird
RiechesBaird / Beth J. Passarella / 07/29/2008
MIKE RITCHEY APPOINTED NATIONAL PRACTICE LEADER OF RIECHESBAIRD
IRVINE, California - July 28, 2008 - RiechesBaird, a brand creation and development firm that specializes in building the value of B2B companies, has appointed Mike Ritchey to the position of national practice leader, where he will develop and drive branding and integrated marketing strategies for the firm’s healthcare clients. He joins RiechesBaird from ev3, where he was senior vice president of corporate marketing and communications for the $500 million medical device company.
“With a diverse background that transcends virtually every segment of healthcare, Mike has a unique understanding of the dynamics and challenges facing healthcare companies today,” said Ryan Rieches, CEO of RiechesBaird. “RiechesBaird is pleased to offer our current and potential clients his invaluable expertise in this important and highly visible industry.”
Ritchey brings more than 20 years of agency and client-side experience in healthcare branding, marketing, public relations and corporate communications to RiechesBaird. He will parlay his experience in branding the specialties of medical devices and diagnostics, health services, health information technology and biotech for RiechesBaird’s healthcare clients.
During his time with ev3, Ritchey was responsible for the company’s internal and external marketing communications, including a company-wide, post-merger rebranding campaign. Prior to this experience, Ritchey was a senior vice president at Fleishman Hillard, where he successfully established and managed the firm’s healthcare practice in Southern California with clients including ev3, CIGNA and DaVita. Before his transition into healthcare, he worked with a number of highly successful, marketing-driven organizations, including Proctor & Gamble and PepsiCo.
“Having been involved with healthcare branding and marketing for 20 years, I was very familiar with RiechesBaird and its reputation in the B2B space,” said Ritchey. “I made the decision to join the company because I believe strongly in its philosophy and approach of marrying business strategy with branding and marketing. I’m very excited to be joining the healthcare team.”
About RiechesBaird
RiechesBaird is a brand creation and development firm that specializes in building the value of B2B companies. Unlike consulting firms that focus on business strategy and advertising agencies that focus on execution, RiechesBaird performs both to create strong, enduring brands, and integrates them seamlessly to drive growth. RiechesBaird has been ranked among “The Top 25 B2B Agencies in the U.S.” for seven years running by B-to-B Magazine. The firm offers deep domain expertise by focusing on five major practice areas: energy, building products, manufacturing, life sciences, and technology. Clients include Toyota Material Handling, U.S.A., Entergy Corporation, American Airlines Cargo, Rohl, Edwards Lifesciences and Linksys, a division of Cisco. For more information about RiechesBaird, visit www.riechesbaird.com or call 949-586-1200.
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Email contact: info@riechesbaird.com
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