RiechesBaird Client, Nihon Kohden, Wins 2008 North American Frost & Sullivan Award
RiechesBaird / Beth J. Passarella / 07/10/2008
RIECHESBAIRD CLIENT, NIHON KOHDEN, WINS 2008 NORTH AMERICAN FROST & SULLIVAN AWARD
IRVINE, California - July 10, 2008 - RiechesBaird, a brand creation and development firm that specializes in building the value of B2B companies, announced that its client, Nihon Kohden, was recently recognized by Frost & Sullivan for its market expansion of patient monitoring equipment. Each year, the North American Frost & Sullivan Award is presented to a company that has demonstrated excellence in increasing market share within its industry. RiechesBaird played a pivotal role in Nihon Kohden’s market growth, which led to the prestigious honor from the organization.
“RiechesBaird was commissioned to create breakaway growth strategies to dramatically increase market share,” explained Ray Baird, president of RiechesBaird. “Our team worked closely with Nihon Kohden to develop industry thought leadership, which ultimately resulted in preference for their products and solutions.”
As one of the leading developers and distributors of medical electronic equipment, Nihon Kohden tapped RiechesBaird to assist with the analysis and expansion of its share within the market. Working together, RiechesBaird helped Nihon Kohden gain a solid foothold in the mature and highly competitive industry. Through the collaborative process, Nihon Kohden’s market share increased to 5.6 percent of the multiparameter monitoring market.
According to the organization, Nihon Kohden demonstrated strategic excellence in product innovation, marketing, and sales strategies that resulted in the largest gain in market share over the past year.
About Nihon Kohden
Nihon Kohden is Japans leading manufacturer, developer and distributor of medical electronic equipment with subsidiaries in the United States, Europe and Asia and distributors in nearly every country in the world. Its major product lines for export are patient monitors, electroencephalographs, evoked potential and electromyograph systems, electrocardiographs, defibrillators and hematology analyzers. Nihon Kohden equipment is well known for its quality and ease of use.
RiechesBaird Client Recognized by Frost & Sullivan Award
Nihon Kohden actively contributes to the advance of medical technology. Its researchers have published valuable research in some of the worlds most prestigious medical, engineering and scientific journals. Nihon Kohden has significantly contributed to the advancement of modern medical treatment with many innovative products and technologies. Pulse oximetry was invented by Dr. Takuo Aoyagi, a Nihon Kohden scientist.
About RiechesBaird
RiechesBaird is a brand creation and development firm that specializes in building the value of B2B companies. Unlike consulting firms that focus on business strategy and advertising agencies that focus on execution, RiechesBaird performs both to create strong, enduring brands, and integrates them seamlessly to drive growth.
RiechesBaird has been ranked among “The Top 25 B2B Agencies in the U.S.” for seven years running by B-to-B Magazine. The firm offers deep domain expertise by focusing on five major practice areas: energy, building products, manufacturing, life sciences, and technology. Clients include Toyota Material Handling, U.S.A., Entergy Corporation, American Airlines Cargo, Rohl, Edwards Lifesciences and Linksys, a division of Cisco. For more information about RiechesBaird, visit www.riechesbaird.com or call 949.586.1200.
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