Dula Image Group merges with RiechesBaird

RiechesBaird / Beth P. Quezada / 03/04/2009

IRVINE, California - March 4, 2009 - RiechesBaird, a brand creation and development firm that specializes in building the value of B2B companies, today announced the company’s merger with Dula Image Group. Michael Dula, founding principal, joins RiechesBaird to lead the development and growth of its corporate design and identity capability.

With work for such clients as American Express, American Telecommunications, Paramount Studios, Viacom, MCA Universal and Howard Hughes Properties, Michael Dula brings to RiechesBaird more than 26 years of high-level design experience. His work has been recognized both nationally and internationally, featured in the Permanent Corporate Collection of the Museum of Art and Design in New York and showcased in every major industry publication and awards competition.

“This is a significant event in the growth of our company,” said Ryan Rieches, CEO of RiechesBaird. “As we build our national and international client base, Michael brings to RiechesBaird an outstanding national reputation and a deep experience in corporate design and identity systems that ideally complement our brand strategy and integrated marketing services. We are very excited and proud he has decided to join our leadership team.”

“I am delighted to be joining forces with RiechesBaird,” said Michael Dula. “Of all the brand strategy and marketing firms anywhere, RiechesBaird seems to have seen the future in terms of what clients need to move their businesses forward.  My work in design and corporate identity is a natural adjunct to RiechesBaird’s strategic skills.”

Michael Dula collaborated with RiechesBaird on several high-profile client projects such as Chapman University, EnCana, Entergy and EQT and is currently leading the revitalization of RiechesBaird’s brand identity.

About RiechesBaird

RiechesBaird is a brand creation and development firm that specializes in building the value of B2B companies. Unlike consulting firms that focus on business strategy and advertising agencies that focus on execution, RiechesBaird performs both to create strong, enduring brands and integrates them seamlessly to drive growth. RiechesBaird has been ranked among “The Top 25 B2B Agencies in the U.S.” for seven years running by B-to-B Magazine. The firm offers deep domain expertise by focusing on five major practice areas: energy, building products, manufacturing, life sciences and technology. Clients include Toyota Material Handling, U.S.A.; Entergy Corporation; American Airlines Cargo; Rohl; Edwards Lifesciences and Linksys, a division of Cisco. For more information about RiechesBaird, visit www.riechesbaird.com or call 949-586-1200.

About Dula Image Group

Dula Image Group was founded in 1992 by Michael Dula. The company quickly rose to prominence under Michael’s leadership as one of the most respected independent brand design firms in Southern California. The company received national and international recognition for its work that has been showcased in virtually every major industry publication and awards competition, including American Graphic Design, Communication Arts, Graphic Design: USA, Graphics Design International, The American Institute of Graphic Arts, Print Magazine, Desi Awards, Creativity, Art Direction Magazine, New York Art Directors Club, How International Design, How Magazine, American Corporate Identity, Global Corporate Identity and Graphics Annual Reports.

Michael Dula received his training in art, design and architecture from the University of Kansas.

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Email contact: info@riechesbaird.com

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