American Airlines Cargo Selects RiechesBaird
RiechesBaird / Beth J. Passarella / 10/30/2007
AMERICAN AIRLINES CARGO SELECTS RIECHESBAIRD
IRVINE, California - October 30, 2007 - Consulting Firm’s Innovative Approach to Business Branding Will Assist American Airlines Cargo in Leveraging Its Brand.
IRVINE, Calif. (October 30, 2007) – RiechesBaird, a business/brand consulting firm that builds the market value of B2B brands, has been selected by American Airlines CargoSM, a division of American Airlines, Inc., to provide business strategy, brand development, integrated marketing, creative development, design and production services. Throughout the multi-tiered, comprehensive campaign, RiechesBaird will work to enhance the company’s brand recognition and aid in its global planning and marketing efforts.
“We are excited about working with such a strong global leader in cargo transport,” explained Ray Baird, co-founder of RiechesBaird. “We have an opportunity to not only align our proven market value strategies with American Airlines Cargo, but also to further solidify its already recognizable global brand by preserving and expanding upon the competitive advantage that American Airlines Cargo has worked so hard to create.”
American Airlines Cargo provides more than 100 million pounds of weekly cargo lift capacity to major cities in the United States, Europe, Canada, Mexico, the Caribbean, Latin America and Asia. RiechesBaird plans to maintain and build upon American Airlines Cargo’s success as one of the largest cargo networks in the world.
“RiechesBaird combines an impressive strategic focus with a unique methodology and track record for proven success,” said Lisa Pleasant – Managing Director of Marketing for American Airlines Cargo. “As we conducted our review process, we were pleased to find an organization that shared our similar culture and dedication to excellence.”
About RiechesBaird
RiechesBaird builds the market value of B2B brands through business strategy, brand development and integrated marketing. In addition to being ranked among “The Top 25 B2B Agencies in the U.S.” for six years running by BtoB Magazine, it has been named “Business of the Year” by the Irvine Chamber of Commerce and the City of Irvine, California. For more information about RiechesBaird, please call (949) 586-1200 or visit the Web site at www.riechesbaird.com.
About American Airlines Cargo
American Airlines CargoSM is a division of American Airlines, Inc., the world's largest airline. American, American Eagle and the AmericanConnection® airlines serve 250 cities in over 40 countries with more than 4,000 daily flights. The combined network fleet numbers more than 1,000 aircraft. American provides one of the largest cargo networks in the world, with cargo terminals and interline connections available across the globe. For more information visit www.aacargo.com.
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Email contact: info@riechesbaird.com
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