Alan Brew appointed Senior Vice President of RiechesBaird
RiechesBaird / Beth J. Passarella / 01/15/2007
IRVINE, California - January 15, 2007 - RiechesBaird, the pre-eminent B2B brand consulting firm, has appointed Alan Brew to the position of senior vice president. He joins RiechesBaird from Siegel & Gale where he was managing director of the Los Angeles office.
“Alan brings a tremendous amount of experience, expertise and insight that spans the breadth of RiechesBaird’s products and services – from strategy to branding, marketing to public relations and advertising,” said Ryan Rieches, CEO of RiechesBaird. “As we continue to build strategic partnerships and identify new ways to service clients, Alan’s expertise in business strategy and branding will be leveraged to cultivate business relationships and acquire new clients, as well as to develop and manage forward-thinking and competitive business strategies.”
A former journalist for the Financial Times of London, Brew comes to the firm with more than 20 years of senior executive experience with some of the world’s leading branding companies, including Landor, where he was managing director Europe, based in London, and Enterprise IG, the global brand and identity consultancy of WPP Group, based in New York City. He was also a co-founder of Addison in San Francisco, Calif., a highly successful branding strategy and design company.
“I decided to join forces with RiechesBaird because I believe the company is poised for remarkable growth and success,” said Brew. “Southern California is a dynamic business environment and the firm offers a range of services and a depth of experience in the B2B space that is hard to find anywhere. I am delighted to be part of the team.”
About RiechesBaird
RiechesBaird builds market value for B2B brands through business strategy, brand development and integrated marketing. In addition to being ranked among “The Top 25 B2B Agencies in the U.S.” for six years running by BtoB Magazine, it has been named “Business of the Year” by the Irvine Chamber of Commerce and the city of Irvine. For more information about RiechesBaird, call (949) 586-1200 or visit the Web site at www.riechesbaird.com.
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