Case Study
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| MONIERLIFETILE |
MonierLifetile
MonierLifetile is America’s largest tile roof
company, and we’ve been their partner throughout the past ten years.
In that time, we’ve developed an incredibly deep understanding of the
building products industry. As market conditions changed and the company
underwent two major mergers and acquisitions, we repositioned the company
twice and developed growth strategies for new-market penetration and several
vertical markets. Most recently, we created a brand position based on Aesthetic
Innovation, MonierLifetile’s unique manufacturing philosophy and process that
emulates natural materials with modern durability. An integrated marketing
campaign ensued that unified the design and tone of MonierLifetile’s
collateral materials and culminated in regional brochures, a robust
site, 3-D direct mail, outdoor, and other specialized materials that
reinforced the company’s leadership position.
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