Case Study
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| NEWPORT |
Newport
An established brand for 35 years, known
primarily for their optical tables, Newport realized it was time
for a brand overhaul. We helped them evolve their brand by
rejuvenating their corporate culture, refocusing their business
strategy, and communicating their new brand promise and delivery
models internally as well as externally. We have also helped
extend the Newport brand to accommodate recent acquisitions—and
a significantly expanded product line. As a result, morale
in the company has never been higher, profits are up, and everyone
shares the company’s new vision. And Newport is solidifying its
position as the world leader in innovative technology for making,
managing and measuring light.
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