Case Study
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| IRON GRIP |
Iron Grip
With more than 50% market share,
Iron Grip is the market leader—and the preferred
brand of strength equipment among fitness franchises, professional and
collegiate sports teams, and the U.S. armed forces—despite a significantly
higher price tag than the competition. Since 1993, through a series of integrated
marketing efforts, we’ve helped Iron Grip establish and solidify their brand
position as the thought leader and innovator in a commodity-driven industry.
Today Iron Grip is the gold standard in free weights. And “anything else is
a compromise.”
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