As a brand strategist for RiechesBaird, Rob Meyerson works with clients to conduct market research, develop brand positioning and personalities and align businesses with their brands through internal adoption, brand architecture and organizational change. Tackling the strategic side of client work, he conducts deep analysis of company attributes, customer needs and competitor messaging to develop formative brand strategies.
Meyerson draws upon his background in the financial services industry, as well as his master of science degree, to provide an analytical approach to client initiatives.
Before joining RiechesBaird, Meyerson worked in brand strategy and business development at Interbrand in San Francisco, followed by a similar role with Siegel & Gale in Los Angeles. Prior to his work with Interbrand, he worked as a specialty underwriter at Chubb Group of Insurance Companies.
LinkedIn profile