Before delving into the definitive aspects of a brand, such as its logo or messaging, careful attention must be paid to the company and its market. As a Brand Analyst at RiechesBaird, Kristy is part of the strategy team that develops the foundation for strong brands. Through market research and interactive workshops, Kristy helps uncover the compelling truths and value propositions of the companies she works with.
Prior to joining the brand strategy team, Kristy was the marketing director of a mid-sized California law firm. She served on the board of the Southern California chapter of the Legal Marketing Association for two years. In her current role, Kristy has worked with clients in varied industries, including Lee & Associates, Backcountry.com, Stradling and the Medical Group Management Association.
Kristy holds her M.B.A. and bachelor's degree in Business Administration with an emphasis on Marketing from Loyola Marymount University.