Drew is a senior brand strategist and naming consultant who has over 12 years of experience in business-to-business branding. He has held positions with a number of corporate identity and design firms, including the Design Company, Addison, Salt and TrueBrand. Drew has experience with clients across a broad spectrum of industries, such as technology, financial services, manufacturing, healthcare and education. He is part of RiechesBaird’s core team of business-to-business brand strategists, with expertise in brand creation and evolution, corporate identity, naming and verbal identity, brand architecture systems and strategic language development.
Drew has over a decade of experience creating and developing brands for clients including Merrill Lynch, Microsoft, Autodesk, Avery Dennison, CNET, Nike, Dolby, Covance, iStar Financial and the University of California at San Francisco.