Alan Brew, principal and senior vice president of brand strategy at RiechesBaird, has more than 20 years of senior executive experience with some of the world’s leading branding companies, including Landor Associates, Siegel & Gale and Enterprise IG. At RiechesBaird, Brew oversees all brand strategy and leads key relationships with clients that include Cisco, Emulex, Greenlee, Entergy and Equitable Resources. He is also the firm’s Energy practice leader.

Prior to joining RiechesBaird, Brew served as managing director of Siegel & Gale in Los Angeles where he worked with such clients as Adobe, Yahoo!, Intelsat and PG&E Corp. Previously he was worldwide president for Enterprise IG, the WPP agency, based in New York City.

Before entering brand consultancy, Brew was a journalist with the Financial Times of London. It was from there he was recruited by Landor Associates to run its European headquarters as managing director of Europe. In 1992, Brew was promoted to Landor's headquarters in San Francisco as executive director worldwide, where he managed global resources on international projects for clients such as Cathay Pacific Airlines and Delta Airlines. Brew also co-founded Addison in San Francisco, the brand strategy and design company where his clients included AAA, AirTouch, Bank of America, Chevron USA, Bancomer of Mexico, Edison International, Hawaiian Airlines, Intelsat, PG&E and RBC Financial.

Brew’s passion for journalism remains; he is a frequent contributor to the Wall Street Journal and Forbes magazine. He also writes speeches on behalf of some of the world’s top-level business executives.

Alan's energy branding blog: Energy + Branding

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