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It's experience-driven expertise with an unmatched portfolio in the B2B world; it's forging tight connections between brand and business, business and brand; it's investiture of brand ownership with employees; it's a strategic methodology designed to enhance business performance and deliver measurable business outcomes.
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Visioning and Branding of an Educational Institution

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In this week's episode of Branding Business, Ryan Rieches sits down with Gary Brahm, Chancellor and CEO of Brandman University, formerly Chapman University College, to discuss the process the educational institution took to differentiate itself amongst more nontraditional students...

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How to Know a 'Good' Brand Logo When You See It

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Recently, a client asked me an unnervingly pertinent question: 'What makes for a good mark?' We were working on a new identity for his company and as he and his colleagues were adjudicating among design options, they found themselves foundering on the rocks of subjectivity. They couldn't forge consensus—and thus make a decision....

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The "B" Word

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A few weeks ago, I had lunch with a friend prior to an evening speech. After some small talk about life, the universe and everything, our conversation naturally turned to the abysmal U.S. economy. "Things are really tough right now," she explained. "I've tried to get everyone to understand the importance of branding in this very difficult environment, but....

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