ABOUT US | Branding Business

‘Branding business’ is not merely a tag line or ‘shorthand’ for our B2B expertise. It’s a corporate branding methodology that embraces business strategy, to enhance business performance. We understand that brand building in the B2B world is fundamentally different than it is in the high-volume/low margin, closed-end transactional world of B2C. We understand the distinct branding implications of a considered purchase versus an impulse buy. Our B2B focus requires an intimate understanding of how—in the first instance—you function as a business; understanding the market dynamics of your industry; and the multi-layered customer relationships and complex channels-to-market you depend on. That’s why, at RiechesBaird, we don’t just talk about branding…we talk about Branding Business™.

Our vision is to create the world’s most successful B2B brands. Our mission is to find greatness and promote it fearlessly. At the center is our purpose – to create and inspire. Founded in 1994, RiechesBaird is an independently owned branding agency. With offices located in Southern California and New York City, we attract some of the brightest minds in branding. You can learn more about those bright minds by reading our bios. Our brand strategy firm belongs to a network of independent but highly collaborative agencies called "MAGNET" that gives us the global capabilities to conduct brand strategy and brand communications initiatives all over the world. Our unique model results in greater ROI for our clients and a seamless, streamlined approach to achieving their most important business objectives. To really get to know all about us, take some time to peruse insights from our thought leaders.

To really get to know all about us, take some time to peruse insights from our thought leaders:

	Ray Baird, Founder - Follow Ray on Twitter - See Ray’s LinkedIn profile - Read BrandingBusiness.com	Brand Strategy is About ONE Thing Boring versus Brilliant: Where does your brand fit? What are the leading indicators of B2B brand success? Playing the endorsement game. Place your bets? A position on Positioning When is the right time to re-brand? Challenger Branding “One Thing.” The best strategic advice a brand could ever get. Good Branding Gone Bad

	Ryan Rieches, Founder - Follow Ryan on Twitter - See Ryan’s LinkedIn profile - Read BrandingBusiness.Com	Culture eats Strategy for Breakfast What Mission are we on? What comes first Vision or Mission? Corporate Leadership Starts with Purpose Do companies still need long-term visions?

	Alan Brew, Principal - Follow Alan on Twitter - See Alan’s LinkedIn profile - Read BrandingBusiness.com & NameDroppings.com	Name Origins: The Story Behind the Brand Name Westinghouse, the Undead brand Can the WWE brand go Beyond Wrestling? Brand architecture: Creating clarity or organizing chaos? The business brand as a growth driver CA’s Initial Naming Mistake