Branding Agency - Brand Strategy Firm

Our vision is to create the world’s most successful B2B brands.

Our mission is to find greatness and promote it fearlessly.

We’ve been around since 1994. We’re an independently owned branding agency, so we answer to no one but our clients. We’re located in Southern California and New York City, which allows us to collect some the brightest branding minds in the nation. You can learn more about those brains by reading some of our bios.

Our brand strategy firm belongs to a network of independent but highly collaborative agencies called MAGNET. It gives us a global presence and we conduct brand strategy and brand communications initiatives for B2B brands all over the world.

Our unique model results in greater ROI for our clients and a seamless, streamlined approach to achieving their most important business objectives.

To really get to know all about us, take some time to peruse insights from our thought leaders:

	Ray Baird, Founder - Follow Ray on Twitter - See Ray’s LinkedIn profile - Read Gigabrandblog.com & B2BBrandDebate.com	Technically Speaking, What Business Are You Really In? “One Thing.” The best strategic advice a brand could ever get. Brand Hijacking Google: When brand values collide with business opportunity Big Tech Spending, Too Soon or Too Late? What Are The Leading Indicators of B2B Brand Success RISK: Intuition or Calculation. What’s Your Strategy When I the right time to rebrand? The crooked spine of American business B2B vs. B2C: What’s The Difference

	Ryan Rieches, Founder - Follow Ryan on Twitter - See Ryan’s LinkedIn profile - Read WhyVisionMatters.com	Making a Statement Seeing Through a Foggy Future A Real Shoe In Do companies still need long-term visions? Setting Sights On Business Success Critical Mass Interview: Market Differentiation & Perceived Value Critical Mass Interview: Brand Strategy

	Alan Brew, Principal - Follow Alan on Twitter - See Alan’s LinkedIn profile - Read EnergyBranding.com & NameDroppings.com	Admit It BP, You’re An Oil Company The Next Phase For Solar The role of nuclear and renewable energy CA’s Initial Naming Mistake Time Warner’s Naming Twavails Taglines and their definitions Restructuring: Why should a company change its name? Brand Architecture: Creating clarity or organizing chaos? Answering The Why? The Business Brand as Growth Driver

ABOUT US

Branding Agency - Brand Strategy Firm