RiechesBaird
RIECHESBAIRD NAMED AMONG TOP BUSINESS-TO-BUSINESS FIRMS BY B-TO-B MAGAZINE FOR SIXTH STRAIGHT YEAR

In its annual feature of the country’s best b-to-b firms, B-to-B magazine named RiechesBaird one of the top three in its category. This marks the sixth consecutive year that RiechesBaird has been honored by the influential bi-weekly publication that addresses every discipline of b-to-b marketing. The list rates agencies on a variety of factors including focus, growth, key clients and award-winning work.

"We are once again honored that the foremost media outlet in our industry has recognized RiechesBaird as a leader in the competitive b-to-b market," said Ray Baird, president of RiechesBaird. "We have a great appreciation for the outstanding clients we’re fortunate enough to work with, and we look forward to continuing to produce innovative work on their behalf."

According to B-to-B magazine, RiechesBaird was recognized for its significant growth in 2005, much of which stemmed from the firm’s business consultancy division that offers strategic planning, business modeling, industry analysis and brand strategy. RiechesBaird’s groundbreaking concept involves a synergistic approach that includes business strategy, brand development and integrated marketing.

To help its clients develop sound business strategies, RiechesBaird retained the services of industry-leading business strategists and consultants — many of whom are former CEOs — all with extensive experience in their respective fields. The business consultancy division helps identify the gaps between what clients want to accomplish and the ability of the organization to achieve it. RiechesBaird consultants then work directly with senior level executives to develop strategic initiatives, validate business models, develop business plans, identify growth strategies and execute strategies.

Throughout its 12-year history, RiechesBaird has worked with nearly 300 brands and has proven results in helping companies gain market share and outpace their competitors. Current key clients include Motorola, Custom Building Products, MonierLifetile, Fluidmaster, ROHL and Toyota Material Handling, U.S.A.

RiechesBaird builds market value for b-to-b brands through business strategy, brand development and integrated marketing. In addition to being ranked among "The Top 25 B2B Agencies in the U.S." for six years running by B-to-B Magazine, it has been named "Business of the Year" by the Irvine Chamber of Commerce and the city of Irvine. For more information about RiechesBaird, please call (949) 586-1200 or visit the Web site at www.riechesbaird.com.