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It's experience-driven expertise with an unmatched portfolio in the B2B world; it's forging tight connections between brand and business, business and brand; it's investiture of brand ownership with employees; it's a strategic methodology designed to enhance business performance and deliver measurable business outcomes.
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Innovation is Critical to Maintaining Brand Leadership

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In this week's episode of Branding Business, RiechesBaird Principal Alan Brew sits down with well-known author and branding guru, and Vice Chairman of Prophet, David Aaker, who shares examples of brands that have displayed such innovation and have left their competitors in the dust....

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Have the Rules of Brand Naming Changed?

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Virtually anyone who does naming for a living or has had to avail themselves to naming professionals, knows that the trademark landscape has transformed utterly in the last 25 years or so. What was once a vast garden is now a minefield or a mere 'lot' strewn with sharp detritus. Where once we romped, now we tip toe....

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Importance of Knowing and Relating to Your Customers

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Brands that customers can relate to have a higher likelihood of success. In today's saturated marketplace, it becomes harder and harder for brands to compete when many others have a similar product or service offering. To rise above the noise, it's important to connect with....

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