Digital Brand Intelligence: The Case for Responsive Design
If you’re reading this article, chances are you regularly use an Internet-capable mobile device and in fact, you may be on one right now. At the end of 2013, it was estimated that nearly 30% of global Web traffic is....
B2B Branding and Social Media: 4 Simple Truths
In a brand newsroom a short distance from our California office, a Volkswagen marketing team huddled during the recent Super Bowl so they could seize opportunistic social media stardom during the game. Several other marketers....
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