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It's experience-driven expertise with an unmatched portfolio in the B2B world; it's forging tight connections between brand and business, business and brand; it's investiture of brand ownership with employees; it's a strategic methodology designed to enhance business performance and deliver measurable business outcomes.
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IBM: 100+ Years of Maintaining an Enduring Brand

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In this episode of Branding Business, RiechesBaird CEO Ryan Rieches sits down with Michele Grieshaber, Vice President of Demand Programs for IBM North America to discuss how IBM has maintained such a strong brand......

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Sign Language: What a Logo "Lift" Says About Your Company, Its Goals

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Evolution or revolution? When a company decides to redo its logo as part of a brand strategy overhaul it must decide how much a brand mark can change. This is an important decision: A logo is a visual reflection of a company's strategic brand....

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The Face of the B2B Brand: 5 Reasons Employees Are Important to Brand Research

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Employees are perhaps the most important instrument in a marketer's toolbox. For one, they control a large part of the customer experience as the face of the brand they represent. But they are also its eyes and ears. This is why the best B2B....

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