It's experience-driven expertise with an unmatched portfolio in the B2B world; it's forging tight connections between brand and business, business and brand; it's investiture of brand ownership with employees; it's a strategic methodology designed to enhance business performance and deliver measurable business outcomes.
By 2012 MedAssurant had established itself as a major innovator in healthcare information technology. But while its founder had a concrete vision for the future and its technological products now touched over a quarter million physicians on a daily basis, MedAssurant was lacking a name benefitting its impressive business narrative. RiechesBaird was brought in to guide the development of a new name, reposition the brand, and help refine its Purpose, Vision and Mission. RiechesBaird proudly introduces, Inovalon.view case study
Orange County Business Journal profiled RiechesBaird for their role in developing a brand strategy for Huawei which included television spots that aired during the 2012 London Olympic Games.
RiechesBaird awarded runner-up agency for BtoB's best integrated campaign (less than $200,000) for American Airlines Cargo.
RiechesBaird appears in OC Register discussing the rising state of confidence in the global and local economy.
RiechesBaird awarded 11th year as top B-to-B Branding Agency.